Is That Traffic Really
Free?Website owners, net wide, all seek the same
thing, traffic! Ideally, the traffic most sought after is, of
course, highly targeted traffic. Traffic sources derive from
numerous places online including, but not limited to, search
engines and other people's websites.
Many claim there is free traffic to be had for
the taking, but is this really true? Is it fair to call this
traffic "free?" I think not. At a minimum, the website owner
must pour hours, days, weeks, months and years into doing one
primary thing - optimizing his or her website to receive
quantities of this "free" resource. Grabbing the attention of
the various search engines and surfers looking for your
information is a critical component to online success. Time,
therefore, becomes a key factor. Is your time really free?
Consider, for the moment, that the one thing no one can buy
more of is time. Our time on this planet is predetermined.
Time, therefore, has value. The particular amount one places on
one's own time is, of course, different. But do not fool
yourself. Even if you think, "I've got plenty of free time!"
still the clock ticks and what you are doing is allotting that
portion of your life to your online endeavor.
So when those "in the know" tell you it is easy as can be to
reap the benefits of "free traffic" online, what it is they are
really saying? What they are telling you is to optimize your
own website so specifically to keywords and keyword phrases
that apply to your website, that, over time, you stand the
potential for being placed well in search engines and found by
What happens next? Well a website or blog fully created and
functioning will not do you a bit of good if no one knows its
there. When they talk about free traffic, and search engines
indexing you, you need to make sure said search engines know
you exist. Once developed, your marketing and advertising of
said website begins. And, you will be doing yourself and your
website a disservice if you believe this can be done totally
Let's face it, the guy in the know recommending pay per click
cannot possibly mean "free traffic." Done
incorrectly, pay per click can end up costing the website owner
a small fortune. Yes, ads can be placed around the internet for
free, again with the idea of driving free traffic to your site,
but without proper assistance the very placement of these ads
will cost you - at a minimum - your time (if not the investment
in technology) to work this one avenue alone effectively. Not
Starting a blog is often said to be an effective way for a
would-be online entrepreneur to gain recognition. This is most
certainly an alternative to building and maintaining a regular
website. However, to be truly effective, blog owners network
and post, post, post to ensure the search engine spiders and
bots find them. And, while blogger is free to create, the time
one invests to grab that "free traffic" is anything but.
Just keep in mind when reading about "free" this and "free"
that, that underlying it all is the message that while the
creation of "it" may be free (yes there are free ways to host
websites and blogs), there also is only so much one can do
oneself. Highly optimizing your website and/or blog is the
critical component to gaining the advantage of free search
engine traffic. However, time - be it your own or the powers
that be behind the spidering and indexing - is a valuable,
limited commodity and should be treated as such.
Copyright 2007 - All rights reserved
ABOUT THE AUTHOR:
Theresa Cahill, owner of My Wizard Ads encourages you
to arm yourself with the right free traffic
information. Visit My Wizard Ads today!
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Owner: Theresa Cahill
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