List Building The Good Old
© 2009 - Theresa Cahill
It wasn't that long ago when individuals realized the
easiest, fastest, most efficient and worthwhile way to build a
list was to start a newsletter - referred to online as an
ezine. The simple process of providing weekly or bi-weekly
information in whatever niche - free of charge for the most
part - was the fundamental building block for building a list
of active readers.
By using this simple yet effective method, thousands upon
thousands of people entered into their own self-publishing
business. Their visits to their websites grew, their lists
grew, their relationships with their readers grew.
Today, 10+ years later, building your list the old fashioned
way is still the surefire method for getting what you need -
readers and clients - and providing what they need -
LIST BUILDING BENEFITS
There are numerous benefits to building a list by publishing
your own ezine, including:
o Your ability to signup with ezine advertising
agencies. Typically, this is free of charge. The
agency or co-op adds your ezine to its list. When a client
arrives needing ad space, you get the reader in exchange for
publishing their ad in your "ad area" one time. That reader
becomes yours for life - or until they unsubscribe. Provide
interesting, informative, current information and they will
stick around wanting more.
o You can swap an ezine advertisement for your
newsletter (ezine or gazette) with other publishers.
Everyone likes free promos, and this is a great way to expose
your new ezine to existing readers of other ezines. In the
meantime, of course, you publish an ad for the ezine giving
your ezine announcement ad space. It's a win-win situation. The
majority of established ezines are more than willing to extent
a hand to help you get yours off the ground. Some ezine
advertising co-ops even offer you access to their existing
publishers - in essence doing the job for you - making this
task a no-brainer and worthwhile.
o You decide on your subject material.
While everyone is big on "internet marketing" realize that the
term internet marketing is a huge umbrella. Maybe your talents
bend toward a certain way of marketing (youtube videos for
instance). You would make the theme of your ezine primarily
about providing information on making, distributing, and
pointing out successful youtube videos.
However, if you fancy yourself a chef (or are a trained
professional even), then doing a cooking and/or recipe ezine
would be right up your alley. Crafts? Family life?
Entertainment? These suggestions are just the tip of the
potential ezine publishing iceberg. People come to the internet
for all sorts of reasons. You are most likely extremely
knowledgeable about something of true interest to those
searchers. They should find your ezine, newsletter or gazette,
and - again with the help of ezine advertising co-ops - jump at
the chance to sign up.
There are various ways to go about publishing. You could
(and most likely should) spend $10/year (roughly) and buy a
domain name targeting what your ezine newsletter is about -
exercisewithjoanie.com for example (off the top of my head, it
may already exist).
You could, but do not have to, host it very inexpensively and
build a website around it. OR you could make delivery of
your ezine strictly via autoresponder. While years back,
many took their ezines, newsletters, and gazettes to an
online format, inbox delivery in text or html or both
remains a viable option. This way, at your leisure, you can
start a website (or even blog if you want) to further
enhance search-ability in the search engines, directories,
etc., for what you are providing.
Just keep in mind that by offering a simple classified space
(even The New York Times does it),
you gain a reader. That subscriber remains yours. Provide
information they find worthwhile, and you build a
relationship. Building trust and a relationship can turn a
reader into a buyer.
While so many things appear to change almost daily online,
ezine publishing does not. It remains, to this day, a
must-investigate way for you to build a list of your own (not
for your affiliate program owner if you promote affiliate
products) but for yourself.
Listing building made easy. The good, solid, old-fashioned
ezine newsletter way!
ABOUT THE AUTHOR
Theresa Cahill has been online since the mid 1990s. She has
published numerous ezines and blogs and is the owner of My
Wizard Ads, an inexpensive ezine advertising
service established in 2001. New and veteran
publishers are always welcome.