Getting Into Google and Yahoo News
By Kim Roach (c) 2006
According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day.
In comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly
becoming the preferred news source over television, magazines, and trade publications.
News web sites like Yahoo News,
Google News and MSNBC Searchbot receive millíons of visitors every day. If fact, Yahoo News ranks ahead of
MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com.
You can tap into these massive
traffíc sources through the use of press releases. Additional benefits of distributing your press release include
possible media exposure, pickup of your release in online publications, increased link popularity to your web site,
additional search engine rankings on your target keywords, and increased traffíc to your web site.
However, there's much more to press
release marketing than simply whipping up an article and sending it out to the world. You must take time to
optimize your press release properly.
Press releases should be optimized
in much the same way that search engine optimization specialists optimize ordinary web pages to achieve higher
rankings. In doing so, you will receive much higher visibility.
For example, one press release from
MarketingExperiments.com resulted in 2,200 visitors and 5 interview requests by journalists. This is the power of a
highly optimized press release.
Listed below is an outline of how
to create an optimized press release for your own website and how to distribute it for maximum exposure.
The first and most important
element is to search for keywords and phrases that are likely to deliver qualified leads to your website. A good
press release combines targeted keywords with creative writing that makes for a compelling read.
To find these lucrative keyword
phrases, begin brainstorming what people would search for when looking for your products. If your products or
services are targeted to a particular geographic area, you might want to include these locations in your keyword
phrases as well. It is best to target up to 3 keyword phrases.
Once you have done this, you can
head on over to DigitalPoint.com to do some additional
keyword research. Simply type in your list of potential keyword phrases and this tool will give you a list of
related keywords and how many times they are searched for per day. This information can aid you in choosing which
keyword phrases will bring your press release the highest amount of exposure.
Nöw that you have chosen the best
possible keywords, it's time to integrate these targeted keyword phrases into your press release. You should
include your keywords in the headline, the title, sub-headings and the first two paragraphs. Search engines place
much of their emphasis on the title and the beginning paragraphs.
Your title should reflect your
strongest keywords, not the name of the company. Include local modifiers if possible. Although it's often nice to
see your company's name in print, it's unlikely to bring you the exposure you deserve. Instead, use targeted search
phrases that are likely to be used by your potential customers.
You should also optimize your press
release by integrating targeted links within the content. Many press release distribution services and news wires
currently offer the option of purchasing a hyperlink. You simply convert a keyword phrase within the release into
an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional
traffíc back to your website.
Where to Send Your Press Release
There are a wide variety of places
that will allow you to syndicate your press release. However, there are only a select few that you really need to
focus on. Here are some distributors that will help you get the exposure you deserve.
In addition to press releases, you
can also get your content into Google and Yahoo news directly. If you publish frequent news and articles, your site
may very well qualify as a news source.
You can submit your site for
inclusion to Google News. However, keep in mind
that Google is looking for sites with an editorial review process and multiple contributors. If you are accepted,
Google Newsbot will hit your site very frequently and you will receive an extra stream of quality traffíc to your
You can also suggest your news site
be added to the Yahoo News index. Simply go to Yahoo! News and fill out the form.
Besides syndicating your press
releases online, you should also seek exposure offline. You do this by building a media list of local newspapers,
trade journals, magazines, web sites, radio and television shows.
If you want media coverage, you
must identify target publications and their editorial calendars. Send journalists and editors personal emails with
pitches on your story.
You can begin building your own
media list at MediaPost.com, AFR.com, and
I have one last tip on getting into
Google News. To quickly get your articles into the Google News search engine simply perform a search on Google News
for relevant keywords, take note of the sites that are getting picked up and find out if any of them allow you to
submit articles or press releases. If so, you have found a direct pathway to getting your content into Google
One of these places can be found at
AmericanChronicle.com. Simply visit the site and scroll down to the
very bottom of the page and clíck on the link that says "submit work". From there you can sign up to be a
If accepted as a contributor, you
will then be able to submit articles along with your picture. Many of their articles are syndicated on Google News
and are available to the millíons of searchers who go to Google News each and every day.
Nöw that you know how to optimize
your press releases and articles for maximum exposure, I urge you to begin an aggressive press campaign to increase
exposure to your brand, gain quality inbound links, and increase your website traffíc.
About The Author
Kim Roach is a staff writer and editor for the SiteProNews and
SEO-News newsletters. You can contact Kim at: kim @
This article may be freely
distributed without modification and provided that the copyright notice and author information remain