Ezine Solo Ad You Say Potato I Say Potatoe
Over the last decade or so marketing and advertising online,
the number one most suggested form of advertising is (and
remains to be) the ezine solo ad. And, while some say e-zine
and others ezine (with the long i sound), regardless, solo ad
advertising (often called standalone ads by some) are valuable
in the sense that most people with a program, product or
service to promote do not have a list. By using ezine
advertising and a publisher or group of publishers selling
their valuable list space to run just your ad to their readers,
you are gaining the potential possibility of zeroing in on
individuals interested in what you have to offer.
The solo ad, however, is not an easy thing to write. Too many
people make the mistake of saying too much. Some do not say
enough. Common mistakes include the overuse of the exclamation
mark when a simple period says so much more. Another mistake is
presenting the wrong information. In the world of hype, would
you want to read even more? Of course not. Also, keep in mind
that the typical solo ad provided by some program owners may
have been carefully crafted in the beginning, but you have no
idea how many other people have used it before you. Sort of
like sharing a public restroom, really. You need to be neat,
clean, and meticulous in your presentation.
However, the most common mistake made even before you begin the
letter itself is not thinking through your "subject line." The
subject line of a solo ad is the only thing anyone first sees.
Since this type of ezine advertising arrives in a person's
inbox, it is just like all the other mail you receive. Ask
yourself, how much of that do you just delete without ever
opening? Be intriguing, stand out from the crowd, and lose the
caps and wild claims. Get them to take you seriously. You need
them to open that particular piece of email.
Not to be discouraging, because you should not be, you just
need to give more thought and attention to the words you use.
There is a formula so to speak and it starts at the top with
that subject line. The next step - assuming you have attained
that much needed click open and read - is to take a moment and
introduce yourself. It is the person that someone buys from,
not necessarily the product itself (although picking first rate
products to sell is a number one priority). Then you move on
into "what's in it for me."
This portion of your solo ad should list, simply, the benefits
I (your reader) receive by visiting the website. You do not
sell, you do not make outrageous claims you cannot personally
back up (that is against the law). Just remember, people want
to know what is in it for them (they could care less what you
personally get out of it all). Here is where thinking "outside
the box" comes in very handy.
Then you go for your summation, your "Call to Action." Again,
because you are imparting information and not "selling" per se,
you do need them to get to the website itself (the website is
your salesperson after all). The call to action does that for
you, properly worded. You do need to tell your reader, not ask
but tell, them to click on the link right now or they will be
missing out on your wonderful opportunity. You get one shot at
this, so get it right.
Training in the proper writing of a solo ad is not just a
luxury but a necessity. An interesting approach is to provide
information not advertising. People come to the web for
numerous reasons, with the number one reason... to find
information. Resources to teach yourself how to write effective
solo ads are available. This gives you that extra edge over not
only your competition but your fellow affiliates. Take the time
to learn how to write your solo ad advertisement properly, and
it will save you not only a lot of time but most importantly
The solo ad, or standalone ad, is not easy to write. This
article covers the most common mistakes people make when
writing solo ads, with instruction on how to make immediate
improvements when using ezine advertising.
Theresa Cahill, May 4, 2009
Theresa Cahill invites you to learn how to
effective solo ads (free information to
learn how on the top of any solo ad page on the
website). Or let me write it for you. Yes,
ezine solo ads written for you in an explosive
advertising and marketing package - a oustanding
combination of ezine advertising and online
marketing all in one.