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WOULD YOU EAT WITH YOUR FEET?by Theresa Cahill
All Rights Reserved
© Copyright 2002
Sitting here at the computer running through our email, the thought came into my head, "Would you eat with your
Now, you've got to be wondering what the heck does this have to do with anything online? The answer is simple: Net
Okay, no one wants a lecture on how to behave, online or offline, and this really isn't about reprimanding. This is
As the editor of a successful ezine, and now owner of an equally successful ezine ad submittal service, the one
common complaint heard is a person subscribing to an ezine, seeing their ad run, then unsubscribing - sometimes all
on the very same day! And, sad to say, we've even seen a few publishers do the same.
Hate to tell you, but as far as the majority of online marketers, affiliates, and surfing people in general go -
this is considered rude.
We subscribe to over 100 ezines and receive most of them on a daily basis. Do you think our ad appears in each and
every issue, every time? Of course not. Yet, because of the dedication and hard work - coupled with the vast
amounts of information gained by reading - we remain loyal subscribers.
More than 90% of successful marketing, in my mind and the minds of others, is based on establishing an ongoing
relationship with publishers "in the know."
These hard-working, underpaid, dedicated people are a WEALTH of information! Totally friendly, all you need do is
establish a working relationship and they will bend over backward helping you out.
From experience, there is nothing greater than receiving a "thank you" in the inbox! Not that I'm after thank
you's, I'm not. But totally unsolicited emails from net people looking for assistance or just taking the time to
praise can lift your spirits higher and makes everything worthwhile.
So, keep your subscription. Before you pull the plug consider "What if?" What if everyone who joined that wonderful
program you're sweating and straining to advertise signed up and then immediately cancelled? All your hard work
down the drain.
Hey, people will unsubscribe. Most for very valid reasons. BUT, if you're a user, that IS the reputation you'll
establish. Publishers are not stupid. Give credit where credit is due and stick around.
About the Author:
A two decade veteran of marketing, Theresa Cahill co-owns Molten Marketing http://www.molten-marketing.com and owns and operates My Wizard Ads, your one-stop spot
for ezine advertising, solo ads, banners and more. Stop by anytime! http://www.mywizardads.com
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