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Drowning In The Meandering Mind of A Web Site Advertiser

by Theresa Cahill
Copyright 2007 - All Rights Reserved


It is a well known phenomena that even after reading the most well thought out, fine tuned website, the average reader (and soon to be potential buyer) still doesn't assimilate what they have read.

This is not to imply that a person is not intelligent. Far from it. But something else takes over, something else gets in the way of total comprehension.

Which is...

The wish to believe (the hype). The deep down desire that someone else will be responsible for the income you would love to see rolling in. The promise that it will be "easy" and you will not have to do a thing. The appeal to what most of us have in common, to whatever degree, a basic sense of right and privilege, with a twist of laziness.

For years now, the concept of overnight wealth has invaded the minds and hearts of thousands of yearning individuals. The idea of financial freedom, just a heartbeat away, drives even sane people totally crazy. Assumptions we would never make in the "real world" fly out the window of common sense online. The mantra instead becomes, "Will this one be the one?" or "Will this one set me free?" along with "Will it happen, this time, in that overnight flashy way that clever sales page has lead me to believe it will?" You convince yourself that the "proof" looks real, he wouldn't fudge about a thing like that... would he?

Well the answer is painfully clear, and with conversion rates high on even some of the most doubtful online programs, that answer appears to be "gotcha!"

Before we continue, come take a trip with me for a moment back a little over half a decade, and we'll take a closer look at reality. The "mentor" you've followed so diligently the past few months, the guy (or gal) making hundreds of thousands online seemingly overnight... it's an illusion.

The average online hundred-thousand-aire or millionaire took years to create. They, like so many of us, spent the first few years struggling online. Read years. Not days, weeks, or a couple months. Years.

What set them apart was their willingness, drive, and desire to succeed - at all cost. They saw their dream and they stuck with it.  Then, when success did finally hit, they bottled that "in the moment" nirvana and proceeded to lead the rest down the road of "it can happen overnight!"

Was Google born within hours of opening its doors? Amazon? Paypal? Duh, no... In fact, if you've been around for a while, you might remember that Paypal used to offer a $5 incentive to create your account. And they let their "affiliates" (new customers) spread the word and make $5, too. This went on for quite some time, because they knew (just like you know, too, in your heart of hearts), that marketing and advertising and spreading the word takes time, patience, persistence, and money.

So getting back to the original premise... why is it that perfectly normal people will infer and convince themselves of promises never made on that (well read?) website? Each properly put together website should have that handy legal disclaimer for all to read. You know the one, it states "there are no guarantees of making money with this program." It's there for a reason.

The average Joe or Jane hasn't a clue what is really involved in launching a business be it their own or an affiliate commitment. It would be fair to hazard a guess that 99.9% who attempt fail.

It's not that they couldn't be successful, the problem lies in the fact that they are impatient. A week online and nothing... two, two months, six months, a year. Impatience (and a certain disregard for their wallets) turns even the most reasonable person irrational.

Concentration, goal setting, planning and implementation.

The idea of never having to lift a finger to ensure one's success online or offline is ludicrous. You know it and so do I. The fine print, whether truly there or not, reads "you must help yourself." The program's web page that you joined did it's job, it got you, right? Then, after signing up, did it magically change to read, "Okay now I will make you rich?" No it did not. It's purpose is to grab the next guys attention, and the one after that, and after that, and so on. It is doing its job. Ergo, the person or people behind that webpage are doing theirs. They set out to open a program to draw others in, and it is doing exactly what they set out to get done. And so must you.

Do your own thing!

The crash course in marketing and advertising begins now, before you commit to the next guys program. Before you jump in with both eyes wide shut, why not consider doing your own thing first?

What's wrong with taking the next three months, six months, a year to get your own site together? Teach yourself something useful - how to put together a website! There's a valuable skill! Now you are in control of your life.

Ask yourself what are you interested in? What can you personally bring to the web? Research what other people are looking for and develop a real plan for success online.

Take the next weeks or even months and educate yourself about search engine strategies, and the right combination of virtual street smart advertising. They do work!

Time and money. Doesn't it make sense to pour your time and energy into your own piece of virtual real estate? It's going to take months or even years to establish, why not spend that time and energy, and money doing your own thing? Then you have something solid to hold on to, to change and update, and expand and grow, and potentially make money with.

Take the time to do it right. Build a list of solid followers, and they will do their job... follow you. Bring integrity, knowledge, and a willingness to help others to the table. People want that, people need it.

People buy from people they feel they know. Not strangers. Setting up the right web site, and following a solid advertising and marketing approach makes a difference to your success (or failure) online.

Whether you are your own domain owner or affiliate marketer, you must market and advertise. Without these, how in the world will anyone ever find your website among millions? Just because its "live" doesn't mean its evident to the rest of the world. You must market, you must advertise. Plain and simple.

So going with the flow of do we really read, here's something to ponder while you scope out the best web site advertising spots:

"[Marketing is]... the business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns."  - the MSN Encarta Dictionary

Did you read that carefully?

You, or the affiliate program owner, are responsible for packaging and pricing. The web advertising or marketing is merely the process by which you strive to inform others that you exist. Marketing informs, advertising informs. Again, plain and simple.

So where do those "sales" come in?

Keep in mind that unless you have a call center hooked to your website, or to that affiliate program you join, online you have one "salesperson," and one only, at your disposal. Your web site.

Your web pages, just like the ones that started out this article, are your sales force. They, and they alone, have the power to make or break your sale. Quality visitors - people arriving ready and interested in finding your web site (assuming it can convert the sale) - should be your targeted audience.

Much heartache can be avoided online if one approaches opening a business online like a real brick and mortar store. It takes time to work up the clientele, and even many brick and mortars close due to lack of interest or intense competition.

Take your time joining that (next) program. Consider first the potential of starting your own informational website. Invest your money and time into it, build something to call your own online.

Do not be desperate. Desperate people, more often than not, make poor choices. If you are currently desperate for money, get a job or maneuver an advantageous career change for yourself.

Come (back) to the 'net when you are ready and able to be here.

Time, read, time, money, read, research, plan, time, implement, time, research, money, adjust, time, money, time, time.

Those aren't keywords for this article, they are your mantra.

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ABOUT THE AUTHOR

Theresa Cahill, owner of My Wizard Ads encourages you to arm yourself with the right web site advertising and marketing information and tools. Visit today.