Drowning In The Meandering Mind of A Web
by Theresa Cahill
Copyright 2007 - All Rights Reserved
It is a well known phenomena that even after reading the most
well thought out, fine tuned website, the average reader (and
soon to be potential buyer) still doesn't assimilate what they
This is not to imply that a person is not intelligent. Far
from it. But something else takes over, something else gets in
the way of total comprehension.
The wish to believe (the hype). The deep down desire that
someone else will be responsible for the income you would love
to see rolling in. The promise that it will be "easy" and you
will not have to do a thing. The appeal to what most of us have
in common, to whatever degree, a basic sense of right and
privilege, with a twist of laziness.
For years now, the concept of overnight wealth has invaded
the minds and hearts of thousands of yearning individuals. The
idea of financial freedom, just a heartbeat away, drives even
sane people totally crazy. Assumptions we would never make in
the "real world" fly out the window of common sense online. The
mantra instead becomes, "Will this one be the one?" or "Will
this one set me free?" along with "Will it happen, this time,
in that overnight flashy way that clever sales page has lead me
to believe it will?" You convince yourself that the "proof"
looks real, he wouldn't fudge about a thing like that... would
Well the answer is painfully clear, and with conversion
rates high on even some of the most doubtful online programs,
that answer appears to be "gotcha!"
Before we continue, come take a trip with me for a moment
back a little over half a decade, and we'll take a closer look
at reality. The "mentor" you've followed so diligently the past
few months, the guy (or gal) making hundreds of thousands
online seemingly overnight... it's an illusion.
The average online hundred-thousand-aire or millionaire took
years to create. They, like so many of us, spent the first few
years struggling online. Read years. Not days, weeks, or a
couple months. Years.
What set them apart was their willingness, drive, and desire
to succeed - at all cost. They saw their dream and they stuck
with it. Then, when success did finally hit, they bottled
that "in the moment" nirvana and proceeded to lead the rest
down the road of "it can happen overnight!"
Was Google born within hours of opening its doors? Amazon?
Paypal? Duh, no... In fact, if you've been around for a while,
you might remember that Paypal used to offer a $5 incentive to
create your account. And they let their "affiliates" (new
customers) spread the word and make $5, too. This went on for
quite some time, because they knew (just like you know, too, in
your heart of hearts), that marketing and advertising and
spreading the word takes time, patience, persistence, and
So getting back to the original premise... why is it that
perfectly normal people will infer and convince themselves of
promises never made on that (well read?) website? Each properly
put together website should have that handy legal disclaimer
for all to read. You know the one, it states "there are no
guarantees of making money with this program." It's there for a
The average Joe or Jane hasn't a clue what is really
involved in launching a business be it their own or an
affiliate commitment. It would be fair to hazard a guess that
99.9% who attempt fail.
It's not that they couldn't be successful, the problem lies
in the fact that they are impatient. A week online and
nothing... two, two months, six months, a year. Impatience (and
a certain disregard for their wallets) turns even the most
reasonable person irrational.
Concentration, goal setting, planning and
The idea of never having to lift a finger to ensure one's
success online or offline is ludicrous. You know it and so do
I. The fine print, whether truly there or not, reads "you must
help yourself." The program's web page that you joined did it's
job, it got you, right? Then, after signing up, did it
magically change to read, "Okay now I will make you rich?" No
it did not. It's purpose is to grab the next guys attention,
and the one after that, and after that, and so on. It is doing
its job. Ergo, the person or people behind that webpage are
doing theirs. They set out to open a program to draw others in,
and it is doing exactly what they set out to get done. And so
Do your own thing!
The crash course in marketing and advertising begins now,
before you commit to the next guys program. Before you jump in
with both eyes wide shut, why not consider doing your own thing
What's wrong with taking the next three months, six months,
a year to get your own site together? Teach yourself something
useful - how to put together a website! There's a valuable
skill! Now you are in control of your life.
Ask yourself what are you interested in? What can you
personally bring to the web? Research what other people are
looking for and develop a real plan for success online.
Take the next weeks or even months and educate yourself
about search engine strategies, and the right combination of
virtual street smart advertising. They do work!
Time and money. Doesn't it make sense to pour your time and
energy into your own piece of virtual real estate? It's going
to take months or even years to establish, why not spend that
time and energy, and money doing your own thing? Then you have
something solid to hold on to, to change and update, and expand
and grow, and potentially make money with.
Take the time to do it right. Build a list of solid
followers, and they will do their job... follow you. Bring
integrity, knowledge, and a willingness to help others to the
table. People want that, people need it.
People buy from people they feel they know. Not strangers.
Setting up the right web site, and following a solid
advertising and marketing approach makes a difference to your
success (or failure) online.
Whether you are your own domain owner or affiliate marketer,
you must market and advertise. Without these, how in the world
will anyone ever find your website among millions? Just because
its "live" doesn't mean its evident to the rest of the world.
You must market, you must advertise. Plain and simple.
So going with the flow of do we really read, here's
something to ponder while you scope out the best web site
"[Marketing is]... the business activity of presenting
products or services to potential customers in such a way as to
make them eager to buy. Marketing includes such matters as the
pricing and packaging of the product and the creation of demand
by advertising and sales campaigns." - the MSN
Did you read that carefully?
You, or the affiliate program owner, are responsible for
packaging and pricing. The web advertising or marketing is
merely the process by which you strive to inform others that
you exist. Marketing informs, advertising informs. Again, plain
So where do those "sales" come in?
Keep in mind that unless you have a call center hooked to
your website, or to that affiliate program you join, online you
have one "salesperson," and one only, at your disposal. Your
Your web pages, just like the ones that started out this
article, are your sales force. They, and they alone, have the
power to make or break your sale. Quality visitors - people
arriving ready and interested in finding your web site
(assuming it can convert the sale) - should be your targeted
Much heartache can be avoided online if one approaches
opening a business online like a real brick and mortar store.
It takes time to work up the clientele, and even many brick and
mortars close due to lack of interest or intense
Take your time joining that (next) program. Consider first
the potential of starting your own informational website.
Invest your money and time into it, build something to call
your own online.
Do not be desperate. Desperate people, more often than not,
make poor choices. If you are currently desperate for money,
get a job or maneuver an advantageous career change for
Come (back) to the 'net when you are ready and able to be
Time, read, time, money, read, research, plan, time,
implement, time, research, money, adjust, time, money, time,
Those aren't keywords for this article, they are your
ABOUT THE AUTHOR
Theresa Cahill, owner of My
Wizard Ads encourages you to arm yourself with the right
web site advertising and marketing information
and tools. Visit today.