DEAR SIRS - or - IS ANYBODY
HOME?by Theresa Cahill
All Rights Reserved
© Copyright 2002
You've read all about the all-important need to provide quality
customer service - follow up - if you're selling ANYTHING
online (or off).
Now, before you groan and flip further into this ezine, take a
moment and read on!
Customer service CAN and DOES make or break your business.
How often have you purchased some service or product online
only to wait and wait to hear from that company? I'm not
talking about the "here's your receipt" autoresponder, though
of course that is vital, too. I'm talking about that personally
written note that says you meant something to that merchant!
Think about it... Somewhere someone is online at this very
moment spending their own hard-earned cash to purchase
something from someone.
No doubt they'll find, hopefully, the receipt that says "oh
yes, we took your money." But, don't you think they deserve
just a bit more?
There is a HUGE amount of TRUST on the buyer's part in parting
with their cash. He or she should mean enough to the merchant
that a real live person follows-up and says "Thank you!"
At our own service, http://www.mywizardads.com we take
purchases extremely seriously! In fact, we OVER respond! By the
time a sale has completely finalized, our advertisers receive
up to 4 autoresponders AND a personal note from us thanking
them for using our service. Overkill? Maybe, but we don't think
We are honored that that person has chosen our program above
all the rest to make their purchase!
Here's an example of what I mean when someone doesn't follow
Today, we purchased advertising. Yes, we immediately received
the autoresponder receipt (much appreciated!). But then, we had
to make the initial contact to ask for information that should
have been immediately supplied to us regarding our purchase. I
don't know about you, but that bothers me. I AM an "important"
customer, please treat me like one!
Do the same and it WILL show! We are given testimonies and
receive quick notes and longer letters from advertisers
expressing their appreciation and satisfaction. We love it!
AND... they come back!
In closing, NEVER underestimate the need to get out from behind
the autoresponder and type your very own PERSONAL thank you!
I know I look forward, and hope, I get one!
About the Author:
A veteran of marketing, Theresa Cahill co-owns Molten Marketing website
advertising and owns and operates My Wizard
Ads, your one-stop spot for ezine advertising, solo ads,
classified ads and more. Feel free to stop by for a visit
My Wizard Ads|
Owner: Theresa Cahill
Las Vegas, Nevada
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